I have been doing some workshops on campus talking about why you might consider using Prezi as an alternative to PowerPoint. Normally, I love doing sessions like this because it gives me the chance to help people think about different ways to use technology. As I put together the content for these particular sessions though, I found myself struggling. Struggling not with what to show from a practical standpoint, but instead struggling with why I would want to encourage people to give it a try.
Part of me didn’t want to tell people just to experiment without context. I tell people all the time how important it is to keep things simple and not get so bogged down in the shiny and fancy that our content and message get lost. Let’s face it, Prezi can fly in the face of that. We’ve all see Prezi over-glitzed and over-zoomed to the point where I joked that perhaps I should hand out motion sickness medication as swag in my presentations. So why was I going to show people the potential that lurked in that blank canvas? Wasn’t that the ultimate can of worms I’d be opening?
Yes and no.
Finally, I found my approach: Prezi works when you have a story to tell. When you can use that canvas to move your audience through the narrative that you want to immerse them in, it provides an advantage. Thinking about that story; giving it life – that became our focus while we looked at the different features of the tool. I also used these sessions as a public service announcement on how to write for the web since the most critical part of telling our story is the words we choose to use to express our ideas. If we can take anything from Prezi, it is Prezi’s efforts to move us away from a slide crammed to capacity with tons of text or hundreds of bullet points.
Ultimately, we spent a good chunk of time thinking of different presentations we need to give and what tool would be best to work with. Facts and figures that progress in a very linear way would be presented using Prezi simply for the wow factor. Presenting highlights of faculty and student achievements over the course of the year on the other hand could benefit from the storytelling nature of Prezi.
In the end, as it always seems to, it comes down to establishing a goal before picking our tools. The powerful aspect of the age we live in is the number of tools we have at our disposals. Understanding their strengths and purpose as it relates to what we want to achieve is what sets us apart.